Southern buzz

packaging

In the U.S. alone, more than a third of existing honeybee colonies have disappeared for the fourth year in a row. This phenomenon is caused by human actions like: using pesticides and chemicals on crops and building urban or residential areas, which takes away habitat space and food sources from the bees.

I researched to find which plants honeybees need most in order to maintain a healthy colony and designed a kit of seeds that even non-gardeners can easily sow in their backyards to help honeybees thrive.

After such a deep dive into honey bee research, I decided to become a beekeeper. I currently have five hives in my backyard.

I designed labels for honey bottles. Hand-drawn botanical illustrations reflect the homemade charm of Southern Buzz's honey. As a beekeeper, I view this interaction with nature as a part of my graphic design practice. Beekeeping and gardening for pollinators motivates me to learn more about the environment and to push myself towards a more sustainable lifestyle.

SEED PACKETS

packaging // PRODUCT

I created a brand and label design for London Porter Line. I spent time studying which hand drawn lettering styles fit this company's brand and image best. I designed these labels when I returned from England, so my inspiration was fresh! The color palette is based off of London's color coded transportation maps. 

MILLENNIUM

BRANDING

I created a brand and label design for London Porter Line. I spent time studying which hand drawn lettering styles fit this company's brand and image best. I designed these labels when I returned from England, so my inspiration was fresh! The color palette is based off of London's color coded transportation maps. 

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location

based in Knoxville
& Chattanooga, TN

email

design.sarahbowers@gmail.com

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phone

(865) 414-7020