meati
Email design
Meati, a pioneer in plant-based meats made from mycelium (mushroom roots), aimed to launch their new direct-to-consumer (D2C) channel while continuing to engage their business-to-business (B2B) partners. The goal was to create effective email campaigns that would drive consumer subscriptions, promote bundle deals, and support B2B relationships.
The email campaigns effectively supported Meati’s D2C launch by driving consumer engagement and subscriptions while maintaining strong B2B relationships. The targeted content, including recipe highlights, bundle deals, and subscription offers, resonated well with consumers. B2B emails continued to foster business relationships and promote bulk purchasing options.