APOTHEKE
Email design
Apotheke’s luxury positioning and high price point require email design that both elevates the product and solves the challenge of selling scent online.
Email designs focus on note-driven imagery to show what can’t be smelled. Campaigns usually spotlight one scent at a time, like their signature Charcoal fragrance. Flows gently pull customers into new formats like reed diffusers based on what they already love.
SEED PACKETS
packaging // PRODUCT
I created a brand and label design for London Porter Line. I spent time studying which hand drawn lettering styles fit this company's brand and image best. I designed these labels when I returned from England, so my inspiration was fresh! The color palette is based off of London's color coded transportation maps.
MILLENNIUM
BRANDING
I created a brand and label design for London Porter Line. I spent time studying which hand drawn lettering styles fit this company's brand and image best. I designed these labels when I returned from England, so my inspiration was fresh! The color palette is based off of London's color coded transportation maps.
LONDON PORTER LINE
LABELS // packaging
I created a brand and label design for London Porter Line. I spent time studying which hand drawn lettering styles fit this company's brand and image best. I designed these labels when I returned from England, so my inspiration was fresh! The color palette is based off of London's color coded transportation maps.
SPILT MILK
WEB // UX DESIGN
Developing a website for Spilt Milk, the band I created, required very strategic planning. From time management, to the wireframe and grid structure of the website, everything was thought out beforehand. I developed this responsive website from scratch using only HTML and CSS.
